Fiat Marketing and Communications
I am pleased to announce the appointment of Michael Kozlowski as executive director of Marketing and Communications, effective April 29. This newly created position underscores how important our marketing and communications efforts are to the future of Alfred University, and our ability to reach the goals outlined in our Strategic Plan.
Over the past two years, we have made a substantial investment in marketing with the goals of increasing our brand recognition and meeting our enrollment and alumni engagement targets. Michael’s guidance will be invaluable in guiding us as we build upon that work.
For his part, Michael says he is “honored to have been selected to assume the role of Alfred University’s executive director of Marketing and Communications, and I am grateful to all who participated in the selection process. During the process, I became acutely aware of the University’s vibrant community of caring administrators, faculty and students, and the passion and respect with which they approach the institution.”
Michael brings to us the depth and breadth of experience needed to help us achieve our goals. He is currently chief marketing officer and director of strategic initiatives for the Connecticut State Colleges and Universities system, a position he has held since 2014. He has directed the system’s first-ever marketing and social media campaign targeting retention of current students.
Prior to that, Michael was vice president and general manager for Dekkra America, a $2 billion-a-year company based in Marietta, Georgia. He was also senior vice president and chief marketing officer for Environmental Systems Products, Inc., in East Granby, Connecticut.
Michael learned the importance of customer service skills through two state appointments. He began as deputy commissioner and then commissioner of the Department of Motor Vehicles for the State of Connecticut, and then served as Secretary of the Office of Policy and Management. As Secretary, he led the governor’s budget and policy formulation process and implemented it across all state agencies, managing an $11 billion annual budget.
Michael holds a bachelor’s degree in English from the University of Connecticut at Storrs; an MBA from Rensselaer Polytechnic Institute in Troy, New York; and a JD degree from the University of Connecticut at Storrs. He is admitted to the Connecticut Bar. He also completed an executive leadership program, “Finance for Senior Executives,” at the Harvard Business School.
Please join me in thanking the search committee for their efforts on our behalf in recruiting Michael Kozlowski. The co-chairs of the search committee were Jason Amore ’97 BS, ’99 MS, vice president for Advancement, and Brian Dalton, vice president for Enrollment Management. The other members of the search committee were Logan Gee ’18, coordinator of our APEX program; Amy Rummel, professor of marketing; Paul Vecchio, director of athletics; Mark Whitehouse, associate director of communications; and trustee Eric Zuckerman ‘03. Additionally, trustee Kristen Klabin ’92, assisted us in the early stages of the search.
Fiat Marketing and Communications!