New UX/UI and branding by Yueyuan Gong

Beginning late May 2019 a new redesign for the IEA website began. The IEA welcomed Yueyuan Gong (MFA EIA 2018) as our intern for web content. Yueyuan’s role changed over the months, what started as generating web-content photos and video evolved into a redesign by an emerging UX/UI designer. Yueyuan brought to the project serious research and inquiry on how to best rebrand and redesign the user experience for the IEA; how to streamline the content and bring to the forward, user experience action items. For 2020 the IEA plans on executing this exciting new design into a new site.